WHAT OTHERS HAVE TO SAY
We engaged Auke for a project in APAC which was wide and deep and had many deliverables. Auke delivered (over and above expectations) and on time with a report and findings that hit the mark and blew us away. I was expecting this to take 4 months and Auke delivered in 4 weeks!
In addition to this, he introduced us to media owners and operators and was able to facilitate sessions which could have been awkward and seen as fierce competitors but ended up creating strong r/ships and trust.
I would highly recommend working with Auke as he is super professional, very well connected and an expert in his sector. I would love to have him in our business and on the team.
Head of Growth APAC Adm Group
In onze samenwerking met Auke hebben we een professional ontmoet wiens aanpak zeer gestructureerd is. Onder zijn leiding is er een uitvoerige behoefteanalyse gedaan d.m.v. meerdere brainstormsessies. Auke begreep Digital Elephants door middel van gerichte vragen, hij begreep wie we zijn, wat we doen en waar we naartoe willen groeien. Dit heeft significant bijgedragen aan het succes van ons project.
Zijn jarenlange internationale ervaring in de digitale media en advertising industrie heeft ons aanzienlijk geholpen om een heldere en aantrekkelijke propositie te ontwikkelen. Dit resulteerde zelfs in een naamswijziging, namelijk adopshub.. Auke is de drijvende kracht geweest achter het gehele project, van A tot Z. Hij heeft ons begeleid in elke stap, inclusief de totstandkoming van ons nieuwe merk, de creatie van alle content, marketing collateral, tot en met de bouw van de nieuwe website aan toe.
Zijn inzichten in hoe methodieken, processen en services te communiceren zijn spot on. Zijn commerciële en communicatieve vaardigheden zijn goed zichtbaar in zijn werk. Het heeft ons enorm geholpen om ‘out of the box’ te denken en al onze vaardigheden te delen. Auke's drive is precies wat we nodig hadden in onze wens om adopshub. te realiseren.
Auke kunnen we ten zeerste aanbevelen om een frisse blik van buiten op een bestaande organisatie te laten werpen.
Douwe de Jonge
Together with Auke we developed an e-learning course on sales and business development to help the next generation of commercial professionals up their game with strategy and insights. As the subject matter expert and face of the course, Auke crafted an exceptional content and videos for us.
What sets him apart are his ability to infuse personal experiences, making the course highly relevant and engaging, his rapid mastery of content creation and video instruction, and his commitment to providing practical industry use cases and actionable exercises. Auke’s strong presentation skills and well-structured sales strategies add another layer of excellence to his teaching approach. It takes wisdom to not only execute but also teach effectively, and Auke excels in both realms.
If you’re seeking an expert who can help upskill your sales team or teach others in the organisation on the sales & business development best practices while imparting deep industry knowledge, I highly recommend Auke.
Head of Learning Studios | LXD | Growth, UX, Innovation, Data Science | Growth Tribe Academy
As Supervisory Board member in Adcombi, we were pleased Auke joined as CEO, now almost 2 years ago. With him joining, the company received an instant injection of international operational, organisational and commercial experience. He quickly transformed the company and managed to change the organisation, the tools, protocols and procedures which prepared it for international growth. Auke has an obvious can-do mentality, is pragmatic, has a direct approach to business and challenges.
Co-owner, Partner at Venture Capital firm Endeit Capital
With Auke on board, we have taken our sales organisation to the next level. By tightening up structure, systems and communication, we managed to focus on that what matters to our proptech business; growth and expansion. Additionaly, his commercial and creative input in the daily stand-up was inexhaustible and always gave the right energy to get the most out of the day. His efforts and guidance set us on the right track for 2022.
Chief Executive Officer OSRE
We started working with Auke during his time at Adgo and got to know him as a very enthusiastic and experienced business leader who definitely knows the adtech world very well from a European as well as an Asian perspective. He has the energy and drive to get things moving and is truly excited about his industry. When he is in, he is all in and has the ability to spread this enthusiasm among his colleagues and partners. Auke is definitely a professional!
Founding Partner AccelerAsia
Auke helped us across 2020 and 2021 to determine whether and how our product and proposition would be successful in the APAC region. As part of the exercise, he introduced us to the relevant, senior agency leaders and kickstarted our business development efforts in the region.
His approach combines in-depth strategic knowledge, an extensive industry network and high execution power skills with a no-nonsense attitude. This has proven to be very valuable to our strategic planning and decision-making moving forward.
Founder & Chief Executive Officer Adcombi
We have had the pleasure of working with Auke on a number of occasions for projects in the performance marketing and customer acquisition space. Auke brings valuable insights to the table through his deep knowledge of the Asia landscape and understanding of how to navigate unique digital ecosystems in the region. His strategic guidance has helped us and our clients to get better results across the board.
Chief Executive Officer Asia Audience Alliance
Auke is something of an industry legend in Asia and is someone I have gone out of my way to stay connected with in these markets. He has led start-ups as well as worked within global agency holding groups; all whilst building teams and operations across multiple markets and working directly with customers. He is highly organised and structured with his approach and has very strong profile due to his personality, his business success and his public speaking. He is a genuine all-rounder and is outcome focused and builds real value. He’s the real deal.
Founder & Chief Executive Officer Lab66
Auke was one of the first people I met when I came to Singapore and we have stayed connected ever since. He was one of my contacts at GroupM and over the years we have developed a solid business relationship.
He combines years of experience with a deep understanding how to launch and scale digital advertising, marketing and media businesses across the region. If your digital business needs a SEA market entry, needs to scale or other management assistance; Auke is a well-connected, knowledgeable and driven business professional that gets the job done.
Managing Director Southeast Asia Integral Ad Science
Auke has shown to be an absolute professional in fundraising, sales strategy and venture development, by not only providing valuable advice but also his extensive network of resources.
Chief Operating Officer vFluencer Hong Kong
Auke is a tremendous leader, and has an athletes work ethic when it comes to business. In a short span of time Auke opened up multiple markets for Light Reaction in APAC, and consistently beat revenue targets year over year. It was a pleasure working with him!
Global Chief Executive Officer Light Reaction
One of the best C-Level hiring managers I've had the pleasure to work with. Inspired candidates to work for the business, and ran a super slick interview process every time!
Chief Executive Officer International hōncho Executive Search
Auke was the groupwide leader of our affiliate marketing business, which had a turnover of around EUR 15m in 8 countries. Auke's responsibilities included direct line management of the largest (Dutch) business, plus helping other countries to setup and launch their own businesses. Auke is a high energy and likeable person. He loves, and is very knowledgeable about, the affiliate marketing industry. He was effective in bringing structure to a chaotic start-up-like business and was a great evangelist internationally.
Chief Commercial Officer European Directories
I worked with Auke as part of the Xaxis. Auke’s knowledge of the digital, mobile performance- and programmatic industry, his drive and the easiness with which he creates business relationship, helped us to scale Light Reaction very quickly. As Light Reaction was a start-up product business at start, we needed the flexibility to act and react on feedback from our clients. Auke has proven to have the ability to drive that change and evolve the product and it’s positioning to such an extent that ‘Performance’ is now a fully integrated part of Xaxis’ overall offering in APAC. Auke launched and managed Light Reaction successfully and gained fantastic traction across 11 markets in APAC which added significant results to our client’s campaign goals as well as to our overall business.
Vice President Product & Strategy Xaxis Asia Pacific
For European Directories Auke and I worked together to launch lead generation concepts in several European countries. Auke is a true professional and has a thorough knowledge of online marketing. He is a strong motivator and he is excellent in managing commercial teams. Thanks to his outstanding network he is always able to contact the right business people with the goal to generate more revenue together. It was a real pleasure to work with Auke and I am happy to have him as a sparring partner for online marketing and business models.
Managing Director Scoot Media The Netherlands
I have had the pleasure of knowing and working with Auke for the past 3 years. During that time, Auke successfully launched Light Reaction (GroupM's mobile first performance business) across multiple markets in APAC. Auke is a great guy to have on your side...passionate about all things digital, technically very sound, and above all he possesses boundless energy. Auke's natural competitive spirit and optimistic outlook give team members and those around him confidence that whatever hurdles are put in his way will be overcome
Chief Executive Officer GroupM Indonesia, Vietnam
RTL acquired Videostrip late 2012. I hired Auke Q2 2013 as interim Sales Director. Auke quickly transformed the company’s commercial team into a high performing sales operation and was appointed MD after six months. His no nonsense approach to business, experience in running and executing P&Ls and business plans together with his drive to be successful helped to restructure the company and boost both revenue and ebitda.
Chief Digital Officer RTL The Netherlands
It has been my pleasure to work with Auke for the past three years. During these years Auke successfully launched Light Reaction in Thailand. Auke has a true driver personality with great energy and passion for what he is currently focusing on. He ensures that tasks get done, by encouraging collaboration across units and throughout all ranks of the organization.
Chief Executive Officer GroupM Thailand
Auke was directly promoted to launch AdLINK Group’s affiliate marketing business in The Netherlands. As the first employee he managed to use his network and commercial skills to speed up the launch process and quickly won both clients and publishers. Affilnet made headline news with the win of the Thomas Cook program win, one of Holland’s largest affiliate programs. Auke managed to brake-even in affilinet’s 12th month of operation. He has the ability to solve problems and pursue opportunities at the same time. This, together with great motivational skills and high energy, makes him a solid leader.
Managing Director AdLINK Group Europe
Auke launched Light Reaction in multiple markets in APAC in 2016 and went on to further scale the brand in 2017 to phenomenal success. His ability to identify opportunity, influence key stakeholders and most importantly get things done with pace were key drivers in this success and no doubt key strengths of his.
In H2 2017, Auke played a wider role beyond just Light Reaction with the Xaxis APAC Executive team as he took initiative to support key growth markets in Taiwan, Japan and Thailand across all brands of Xaxis whilst also driving the start-up of Pakistan as a new market. His defined strengths of course saw him very successfully support the markets in achieving their growth expectations.
Chief Executive Officer Xaxis Asia Pacific