Media | Auke Boersma Consultancy

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Do you want a quick and short overview of who I am and what I can assist your company with? Do you need something to share with colleagues or read off-line at a later stage?

Click on the images to download a snapshot of my services, capabilities and deliverables as a handy infographic or PDF.

There's also a comprehensive Sales & Business Development Cheat Sheet. This valuable resource will be unveiled in two stages, offering a overview of key Sales & Business Development activities and phases. Unlock goals and objectives, use AI-driven prompts, and outcome-driven strategies!

Read what drove me to launch this business in Singapore in the year of the COVID-19 pandemic. Are you a City- or Destination Marketer; Check out the White Paper I wrote for mJourney (DM me for the English version).

I am also a frequent author of business related opinion pieces on LinkedIn, so feel free to read those and comment!

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INFOGRAPHICS GALORE!

WHITEPAPER

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ARTICLES

WHY I'M NOT IMPRESSED BY “EX-TITLES" IN YOUR BIO

Let me be blunt: I have a real issue with people who fill their LinkedIn bios with "ex-this" and "ex-that", as if their worth is tied to the logos they used to work under. You’re not there anymore.

FLOW STATE: WHY THE BEST WORK FEELS LIKE RIDING POWDER

The energy of a powder run isn’t so different from launching something meaningful in business. There’s this moment just before the drop-in. Your heart is pounding. You’re perched at the top of a steep face in Whistler, blades of alpine wind, caused by the helicopter catching your breath. Below you: untouched powder, no clear line other than the guide's — just endless possibility. It’s the same feeling I get before a major product launch or a high-stakes pitch. That mix of tension, excitement, risk… and flow.

SAY YES FIRST. FIGURE IT OUT LATER.

Somewhere along the way I learned that waiting until you’re 100% ready is the fastest way to stand still. For me, the sweet spot is around 75%. Enough understanding to build momentum; enough uncertainty to stay curious.

WHITE SPACE IS WHERE MOST COMPANIES PANIC

Two weeks ago, I found myself standing at the top of a mountain in the Altai mountains of North-eastern Kazakhstan. No lifts. No slopes. No signs. No tracks. Just untouched terrain, trees as far as you can see, and temperatures hovering between -25 and -29°C, with wind chill pushing it closer to -40. In environments like this, mistakes aren’t inconvenient — they can be fatal.

REDUNDANCY IN MEDIA & ADVERTISING: WHEN ONE DOOR CLOSES, ANOTHER ONE OPENS

I’ve been made redundant three times. Each time, due to financial circumstances, lack of funding or organisational changes. Did I worry? Not really.

TALK LESS, DO MORE, LISTEN ALWAYS. 3 MANTRAS THAT SHAPED MY CAREER

We've all seen the posters in slick offices or heard them in corporate keynotes: "Fail fast." "Think big." "Communication is key." They’re true. And they’ve helped shape a lot of good companies and careers. But as I’m coming up to 25 years in business, I’ve learned that some of the best lessons don’t come from inspirational quotes. They come from the field. From tension. From silence. From getting things done when the pressure is on.

COLLECTING NO's: WHY REJECTION MIGHT BE THE SMARTEST GOAL IN SALES

“If you’re not hearing ‘no’ enough, you’re probably not asking the right questions.” That was one of the first lessons I was taught when I started in sales back in 1996 (yes, that long ago!). It felt counterintuitive.

RUNNING THROUGH ILLUSION: A MARATHONER'S ADVERTISING GLIMPSE of PYONGYANG

When I lined up at the start of the Pyongyang Marathon, I wasn’t just another runner. I was stepping into one of the most closed-off countries in the world. Everything around me felt staged: spotless streets, perfectly choreographed crowds, and an air of control that never lifted. In fact, I once summed it up in an interview with Mashable: “Everything was spotless.”

FOCUS. FLOW. FREEDOM; NOT JUST WORDS. THE POWER OF A PERSONAL MANTRA

For me, a mantra isn’t just words. It’s an anchor. A simple set of lines that keeps me grounded, focused, and true to what matters — in life and in business.

WHY YOUR OFFICE STAIRS MIGHT BE THE BEST GYM YOU NEVER USE

My desk sits on the fourth floor, and without thinking much about it, I hardly ever take the elevator. On an average day, I climb the stairs five times.

IF I HAD A EURO FOR EVERY "THIS WILL BE THE YEAR OF..."

This is the Year of Mobile. It always is. After 25 years in digital, I started mapping all the “year of…” moments I’ve heard along the way.

STAYING CALM UNDER PRESSURE: LESSONS FROM COMBAT AND SPORTS

Pressure reveals character. Whether in the heat of combat, the final seconds of a championship game, or a high-stakes business negotiation, people react in different ways. The inspiration for this article came from watching Surviving Black Hawk Down, where a US Army Ranger described how people respond differently under fire. While most of us will never experience that level of intensity, the underlying principle remains relevant: pressure affects everyone, but how we handle it defines our effectiveness.

WORK TO LIVE, OR LIVE TO WORK?

Fresh off a freeriding trip in Austria, I find myself reflecting on a question that resonates deeply: What does work-life balance really mean? For some, it’s a clear division—shutting the laptop at 5 PM and stepping away completely. For others, it’s about integration, where work and life blend seamlessly. For me, it’s the latter, and I’ve come to embrace a balance that works uniquely for my lifestyle, professional ambitions, and personal passions.

MAD MEN vs. MODERN HUSTLE: TIMELESS LESSONS FOR TODAY'S PROFESSIONALS

After binge-watching Mad Men again, I couldn’t help but reflect on the uncanny parallels between the world of advertising in the 1960s and the landscape we navigate today.

UNLOCKING GROWTH THROUGH CROSS-PILLAR SELLING

In today’s competitive landscape, businesses are increasingly looking inward to unlock untapped growth opportunities. One powerful yet often underutilized strategy is cross-pillar selling - a practice that involves leveraging the full breadth of your organization’s capabilities to offer holistic solutions to your clients.

AI vs. MANUAL WORK: TRANSFORMATIVE BENEFITS FOR BUSINESS PROFESSIONALS

Over the past year, I’ve utilized AI in various projects, and the results have been transformative!

MASTERING THE ART OF SUCCESSFUL SALES OUTREACH

Insights from Launching a Data and Technology Company

NAVIGATING BOUNDLESS HORIZONS

Reflecting on 2023, Collaborations, Personal Milestones, and the (almost) Unveiling of an Exciting Journey in 2024

ASSESSING YOUR DIGITAL PRESENCE FOR SBD EXCELLENCE

Don't let your content go to waste. This exercise outlines 10 key elements essential for any Sales & Business Development professional's toolkit.

WHEN IS ENOUGH, ENOUGH...?

Your values and principles as a Sales and Business Development professional. When is it enough for you in a sales pursuit?

WE. LOVE. SLIDES!

EXPANSION. That magical word on every entrepreneurial business owner’s mind.
But, what does it take? Am I ready for it? What can I expect?

Business planning and forecasting, including customer acquisition, trialling & onboarding, integration and activation, marketing & PR, local market corporate duties and hiring talent; the to-do list is never ending.

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RELATIONSHIPS. There are multiple ways to deepen and broaden a relationship beyond the, obvious, commercials. A multi-layered and diverse partnership is extremely valuable.

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HIRING. The starting team of your business is of a "life or death" importance to its future success. Though I am not a HR expert, I do follow certain observations and criteria that have helped me throughout my career to find (and nurture) talent.

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