PRESS COVERAGE
On the sofa with Ultimate Asset
On the sofa with Ultimate Asset; defining the Adgo platform, and sharing my views on the importance of recruitment partners being specialist - in order to deliver the best talent in the MarTech ecosystem.
2021
Emerce - Reclametech Adcombi wordt selfservice
Promoting expertise Adcombi turns into self-service
Adcombi introduceert Polygon-Targeting
Nieuwe technologie lost geotargeting problemen op
Adcombi partners with IPGMediabrand's UM in developing Polygon Targeting
Auke Boersma joins The Scale Factory advisory board
Auke Boersma nieuwe CEO Adcombi
Sinds 1 april 2021 is Auke Boersma CEO van MarTech-platform Adcombi
Auke Boersma appointed CEO of Adcombi
2017
In search of real outcomes by Auke Boersma
Light Reaction Switches on in Vietnam
Xaxis' Light Reaction opens office in Philippines
How GrabBike is using adtech to change social perception
'Downloads are obsolete' and other mobile-engagement trends
Digital Performance Marketing Conference
Light Reaction Launches in Vietnam - Thai Business News
Light Reaction announces the launch of operations in Hong Kong
Don't hire just to fill a role
2014
Scoupy haalt 2 miljoen vervolgfinanciering op - Marketing Tribune
Scoupy haalt 2 miljoen vervolgfinanciering op van bestaande investeerders
2009
Thomas Cook: niet méér maar betere affiliates
The Growing Partnership Role Of Traditional Media Agencies
2022
Retail Media Initiatief - Retail Media Issues Conference
Digital Marketing Live! Conference - GDPR & 3rd Party Cookies
Emerce - Re-targeting in de nieuwe wereld
Emerce - Hyperlokale targeting: slimme distributie papieren folder naast digitale campagne
2019
GroupM's Auke Boersma joins AI-powered marketing platform Adgorithmics
2016
A tourist's glimpse of Pyongyang: 'Everything was spotless'
Light Reaction Forays into Vietnam
Don't Let Sleeping Apps Lie: Light Reaction's Boersma - Beet.TV
2015
Light Reaction Taps Karl Elken and Auke Boersma as Managing Directors
Xaxis hires APAC MD for pay-for-performance unit
Xaxis Grows Mobile-Focused 'Light Reaction' Group, Hires