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I am a proven, progressive, results driven and goal-oriented international Digital Marketing, Technology & Advertising Executive with 20 years of experience in various fields of the Industry. I can offer a broad and balanced perspective through my senior experience with and inside large scale multinational media agency organisations and brands as well as being an entrepreneur both leading and working with startups.

My approach to business and life in general is influenced by my roots and my passions. As a Dutchman, I take pride in delivering a no-nonsense and pragmatic approach to achieve success, efficiency and growth. I thrive on growing and scaling digital opportunities, both locally and across markets and regions. As a dedicated and award winning amateur athlete, I have learned how rigour, ambition and a sense of adventure can drive people, teams and businesses on to new heights.



Is your business ready for the

next phase or growth
with maybe a

strategic expansion?

I can help make every aspect of planning, management and execution a success including; market research and readiness, competitor analysis, business plan and P&L creation, product readiness analysis, client pitching, trialling, onboarding, integration and activation, local market corporate duties and hiring talent.


Are you a start-up or in
a growth phase and want to
a successful

I can play a key role in multiple critical factors including; market research and readiness analysis, product and MVP status, competitor analysis, fund raising, due diligence reporting and investor relations, business processes, local entity set up, team hire, pitch processes and management, press and PR relationships and collateral creation.


Going through a digital transformation process and

looking for expert support,

advice and implementation

to deliver your goals?


I can come on-board to help optimise any and all aspects of the daily operations of the business across key functions like marketing, business planning, growth, revenue enablement, product and human resource. I can be a launch partner, an interim manager, a change agent and more.

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Auke launched Light Reaction in multiple markets in APAC in 2016 and went on to further scale the brand in 2017 to phenomenal success. His ability to identify opportunity, influence key stakeholders and most importantly get things done with pace were key drivers in this success and no doubt key strengths of his.... 

Arshan Saha

Chief Executive Officer Xaxis Asia Pacific

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It has been my pleasure to work with Auke for the past three years. During these years Auke successfully launched Light Reaction in Thailand. Auke has a true driver personality with great energy and passion for what he is currently focusing on. He ensures that tasks get done, by encouraging collaboration...


Niklas Stålberg

Chief Executive Officer GroupM Thailand

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Auke is a tremendous leader, and has an athletes work ethic when it comes to business. In a short span of time Auke opened up multiple markets for Light Reaction in APAC, and consistently beat revenue targets year over year. It was a pleasure working with him!


Bob Walczak

Global Chief Executive Officer Light Reaction


Wake up early. Drink espresso. 

Work out. Work smart. Be ambitious. 

Keep your priorities straight, your mind right 

and your head up. Do well, live well 

and dress really well. Do what you love, 

love what you do. It is time to start living.

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