About
Not every milestone deserves attention. These did.
Over the past 25 years I've launched businesses, entered new markets, built commercial organisations, introduced new technologies and worked alongside leaders navigating periods of growth and change.
These are a selection of the assignments and transformations that best reflect how I work.
Commercial strategy and market validation
From an ambitious Connected Retail concept to a validated APAC proposition and route to market.
ADM Group asked me to assess the commercial potential of Connected Retail across key APAC markets, bringing clarity to the opportunity, partner ecosystem, commercial model and path to launch.
Selected Publications
Deeper perspectives on subjects I've worked with, developed and explored in practice.
These publications grew out of real commercial questions, client conversations and propositions I helped develop. They explore how location, data and technology can create measurable business value, from attracting people to cities and physical retail to building more mature, always-on approaches to location-based advertising.
Retail marketing whitepaper
This whitepaper, which I wrote in partnership with mJourney and Brand Potential, explores how location, data and omnichannel strategies can help retailers reach the right shoppers, drive store visits and turn engagement into measurable commercial impact.
It combines practical strategies and industry insights with real-world cases, including Sneak × Tesco, where location-based media contributed to a 20% sales uplift in selected stores.
